25th August 2012 USA based Quiznos Sub Quick Service Restaurants (QSR) which has over 4000 stores in over 35 countries forays into the Indian market. The first Flagship store of Quiznos in India is scheduled to open in Filmnagar, Hyderabad on 26th August 2011. Quiznos, the pioneer of the toasted subs and one of the largest quick service restaurant chains for subs, salads, pizza, desserts and soups worldwide plans to open 10 stores by the end of the year, in the cities of Bangalore, Chennai and Hyderabad, and 30 by the end of 2012 informed Mr. Lee Vala, International Chief Development Officer, Quiznos, USA.
Store menus in India will feature Quiznos’ signature toasted subs and flatbread sammies, as well as the chef-inspired salads, pizzas and desserts for which Quiznos is known. Quiznos has signed a master franchise agreement with Apollo Elixirs Pvt. Ltd. for Southern India, Goa and Sri Lanka. The first Flagship store of Quiznos in India is all set to open in Film Nagar, Hyderabad followed by the next two opening in September at Inorbit Mall, Gachibowli and Infosys, Pocharam campus. Upto ten outlets in Hyderabad will be opened in next one year.
The menu will also include some local favorites, such as Lamb Seekh Sub, Chicken/Veg Manchurian Subs, Tandoori Chicken Sub, Paneer Tikka sub, Aloo Corn Spinach Tikki Sub. As there is a strong customer preference towards hot food in India, Quiznos toasted sandwiches and unmatched quality make the brand a clear and compelling fit for this market.
Products prices will start from Rs 50 for a Sammi and will go upto Rs 325/- for Premium Sandwich. There will be two kinds of restaurants viz Special Venue Restaurants(SVR) and Full restaurant. SVR kind of restaurants are set up Malls.
There will also be some local customization of the menu, including new custom sauces and dressings reflecting the flavours of traditional Indian cuisine, Indian grains incorporated into the bread and a broader variety of vegetarian selections. The locations in India will also offer coffee and yogurt to round out the menu and provide a complete dining experience typical of local customer preferences.