Unlike any other Jewellery brand, Sparkles Franchisee is free of any inventory risk. In our model, we take deposit and not outright sale. At the end of partnership, the jewellery is taken back and entire deposit is refunded to the franchisee.

Poddar Diamond Ltd. is one of the foremost Diamond Company engaged into manufacturing, Exports- Imports, Wholesale and Retail marketing of cut and polished diamonds.

Supply and Manufacturing.

The state of the art, high end manufacturing unit at Poddar diamond ltd. is well equipped with the latest technology and a convoy of skilled craftsmen that works towards achieving brilliance in quality and a product that is truly a trademark of excellence.

Our strong network of supply chain backed by immense support services is capable of offering competitive prices and timely delivery at all times. The company prides itself today with International presence in several nations and strength of over 5000 employees.

Poddar Diamond Ltd. Is a professionally managed organization that respects and ensures transparent and ethical business dealings. The first brand under the Poddar Diamonds umbrella was initiated in the year 1994 by the name of Sparkles.


Sparkles is manufactured in an ISO9001 certified environment and is highly renowned, recognized and recommended for its products.

‘Sparkles’ range of jewellery carries on the legacy of the parent company in manufacturing jewellery by blending the grandeur of gold and glitter of diamonds. Aspiring to provide off-the-shelf diamond jewellery in a wide array of designs, at affordable prices, Sparkles today is synonymous with trend setting jewellery in Branded Jewellery Segment.

The dazzle of diamonds & the hues of color stones lend our jewellery an inimitable look and a timeless appeal. Our jewellery is made on modern machines and is painstakingly hand finished to perfection. We carry an extensive line of intricately designed pieces that range from contemporary to traditional. Customers can also create their own bespoke by adding their personal touch. Sparkles endeavors to constantly innovate and introduce new collections, to cater to all occasions.