Liberty Shoes is the first company in India to envision a multi brand strategy covering all segments from kids to youth to adults. The reason being, Liberty always wanted to promote itself as a family brand and cater to each and every member of the family. At a time when India was evolving, each segment needed a different brand connect. So, the company went into creating separate brand for each segment and thereby added 10 sub-brands in a span of 10 years, each catering to a specific target group and becoming successful within its own space. Today, Liberty has a wide portfolio of brands which is the largest in the industry comprising 10 distinctive sub-brands such as Senorita, Fortune, Gliders, Force10, Coolers, Footfun, Tiptopp, Windsor, Prefect, and Warrior professional gear.
Doing well in the urban market, Liberty spread its operations in various parts of northern India by opting for a franchisee route in the year 1990 which enabled it to reach out to the target consumer base as well as offer a profitable franchise opportunity to aspiring entrepreneurs. The idea turned out to be a success as is evident with 65 per cent of the business coming from franchise outlets. Liberty expects to add 100 outlets year on year across India. Of these 30 to 40 will be in South India.
Franchisee opportunity offered by Libertyus to make our gift stand apart from the crowd. Our Gifts speak Quality. Our world class quality gifts are ready to knock the heart of your loved and dear ones for a life time.