Her innate flair for style and design enables her to create collection after collection that flows from her intuitive awareness of the au courant of having a taste for the next hot trends. But more importantly, her designs voice the taste of the new age 21st century Indian woman.
Known as the designer who embodies empathy in her creations, it is her understanding of the uniqueness of each woman’s own beauty, grace, body and the pulse of a woman’s desires, ambitions, dreams and sensuality that inspired her to create her fashion house AND Designs India Ltd, which ensures that every Indian woman finds her complimentary fashion statement.
Her designs are always in perfect sync with the eco-conscious. In today’s organic age, Anita Dongre adds environmental glam with GRASSROOT – her latest line of Organic clothing that works sustainable fabrics and with traditional crafts into a versatile range of stylish wardrobe essentials.
With 5 inimitable labels, Anita Dongre is today one of the most recognized and well-loved designer, creating staple designs for the modern, go-getter woman. This is just the foundation stone for a global fashion empire that’s in the making.
From high street fashion to international red carpets, for Anita Dongre, the fashion force is in perennial bloom.