Birla Financial Distribution Pvt Ltd

Birla, a name to reckon with trust, transparency and strong business practices amongst Indian consumers is entering the consumer jewellery space with its brand ‘Shagunn’ under the banner of Birla Gold & Precious Metal Pvt. Ltd. (BGPMPL). The concept thrives on ‘mouse plus cement’ structure which is a profitable evolution over ‘brick & mortar’ structure that the jewellery trade has witnessed till date. While the model spells a strong business reason a detailed comparative can be drawn while referring to slides in accompanying presentation.

The value addition for customers of Shagunn shall be affordable, trendy and appropriately priced jewellery with added convenience of allowing one to choose his term & monthly contribution towards realizing dream of owning world class jewellery of his/her choice.

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