Bewakoof has been a leading brand tapping into the huge market of the youth demographic in the country. Starting with just t-shirts, the brand has now expanded into retailing a vast array of apparel choices including sweatshirts, shorts, chinos, pyjamas, phone & laptop accessories and more.

After entering the retail market in January 2014, Bewakoof products are now on the shelves of over 100 retailers in Mumbai alone. Plans are in place and active work is being done to expand to more cities and towns across the country.