The premium lifestyle brand Tommy Hilfiger launches its first outlet in Lucknow, Uttar Pradesh. This brand was brought to India by Arvind Murjani Brands Pvt. Ltd. This franchised store is a part of the brand’s endeavour to expand and establish its reach into tier II cities in India. The company is looking to launch a total of another 25 more stores across India by mid 2012.
The Tommy Hilfiger store in Lucknow is located in the centre of the city, in the Hazratganj area. It is well placed among other premium international brands in this upscale high street. The store inauguration event was hosted by Bollywood Actor Dino Morea on 14th June 2011.
The store’s interior pays tribute to the brand’s roots by incorporating an eclectic mix of vintage inspired furniture and props from America. The sophisticated and elegant atmosphere features a contemporary take on traditional paneling, providing a rich backdrop to the Classic American Cool feel that is synonymous with the brand.
Offering a comprehensive Tommy Hilfiger lifestyle, the store offers latest menswear, womenswear, children wear, footwear, accessories and the Hilfiger Denim collection. Launched in India in April 2004, the brand is available in over 1,000 select points of sale covering over 98 cities across the country and is operating through 40 Tommy Hilfiger exclusive stores across India.
About Tommy Hilfiger:
Tommy Hilfiger is extremely popular all over the world and sponsor of several Formula 1 teams - Lotus in the 1990s and Ferrari in the beginning of 2000 has also contributed to it. Tommy Hilfiger brands today include True Star a perfume line produced in association with Estee Lauder, Red Label customized denim line, including jeans, shirts and sporty sweaters, H a line which was launched after the company was sold, Tommy Hilfiger, Tommy Sport a line of the 90s that brought Mr. Hilfiger world fame, and Tommy Hilfiger for the Home a line of bed and shower accessories.
The brand is characterized by a creative approach towards the clothes style and their target audiences are not only young people, but also grown-ups. Tommy Hilfiger shops can be found in North, South and Central America, as well as Japan, South-Western Asia, Russia and Europe. Tommy Hilfiger is one of the four best apparel designer brands of mens wear in the USA (Ralph Lauren, Calvin Klein, Perry Ellis and Tommy Hilfiger). His clothes are worn by Hue Grant, Bill Clinton, Metallica and No Doubt.